Minimal,
with a twist.

Minimal. Playful. Unexpected.

Finding the sparkle
in everyday life.

SOOT MOOR is a Shanghai-based designer brand exploring bags and accessories through a minimal design language with a subtle sense of sparkle.

Tactile materials, soft forms and unexpected details bring a playful edge to everyday dressing.

A name with possibilities.

SOOT MOOR echoes “suit more”: more people, more ways to wear, more possibilities. “Soot” and “moor” evoke ash and earth, reflecting the brand’s interest in transformation and circular fashion thinking.

Han Xiao · Founder & designer

Han Xiao moved to Milan in 2008 to study fashion at Istituto Marangoni. After years living in Europe, including around five years designing leather goods at Jil Sander in Milan and Givenchy in Paris, she brings that experience to SOOT MOOR in Shanghai.